In the 18th century, however, it was table china in the refined earthenware creamware that represented most of the sales and profits.
Jasperware has been made continuously by the firm since 1775, and also much imitated. Wedgwood is especially associated with the "dry-bodied" (unglazed) stoneware Jasperware in contrasting colours, and in particular that in "Wedgwood blue" and white, always much the most popular colours, though there are several others. It was especially successful at producing fine earthenware and stonewares that were accepted as equivalent in quality to porcelain (which Wedgwood only made later) but were considerably cheaper. It was rapidly successful and was soon one of the largest manufacturers of Staffordshire pottery, "a firm that has done more to spread the knowledge and enhance the reputation of British ceramic art than any other manufacturer", exporting across Europe as far as Russia, and to the Americas. Wedgwood is a fine china, porcelain, and luxury accessories manufacturer that was founded on by the English potter and entrepreneur Josiah Wedgwood and was first incorporated in 1895 as Josiah Wedgwood and Sons Ltd.